Key takeaways
- Hexowatch plans are Free, Personal at $15, Plus at $55 and Scale at $190 a month, with 30 percent off for yearly billing.
- Slack, webhooks, the API, MCP and AI change analysis start at Plus, so a team's real entry price is $55 a month.
- AyeWatch Pro costs $9 a month and includes Slack, Discord, webhooks, the API and topic monitoring beyond your page list.
Hexowatch pricing changed shape this year. The plans on its pricing page now come from OR:ON, Hexact's AI monitoring app, and they are built around three things: how many watches you run, how many people share the account, and how many tokens your checks burn. For a founder deciding whether to keep it, switch, or start fresh, the useful question is not the sticker price. It is which plan you actually need to get alerts where your team works.
The plans
| Plan | Monthly | Billed yearly | Watches | Users | Tokens a month |
|---|---|---|---|---|---|
| Free | $0 | $0 | 2 | 1 | 500, once |
| Personal | $15 | $126 ($10.50/mo) | 25 | 1 | 5,000 |
| Plus | $55 | $462 ($38.50/mo) | 50 | 3 | 50,000 |
| Scale | $190 | $1,596 ($133/mo) | 400 | 10 | 200,000 |
| Custom | Talk to sales | Set per team |
Source: Hexowatch's pricing catalog, checked October 2026. Annual billing saves 30 percent. Paid plans can check as often as every 5 minutes. The free plan is checked daily and has 30 checks for the life of the account.
The line that matters for a team
Personal looks like the obvious start at $15. Read the feature list, though. Personal alerts you by email, and it does not include AI change analysis or any integrations. Slack, Discord, Teams, Telegram, webhooks, the API and MCP all start at Plus.
So for a startup that wants competitor alerts in a shared Slack channel, the real entry price is $55 a month, or $462 a year paid up front.
Tokens are the second meter
Every Hexowatch action draws on a monthly token allowance. The catalog lists the costs: a simple check is 1 token, a full browser check 5, a WHOIS or tech stack check 10, a residential proxy visit 15, and an AI analysis or a question to the assistant 25. Unused tokens do not roll over, and you can buy more when you run out.
That is a fair model for a tool that runs real browsers and proxies. It does mean the cost of a watch depends on how hard the site is to load and whether you ask for AI analysis.
What the same job costs on AyeWatch
AyeWatch is the alternative most founders should try first, because the parts a team needs arrive on the first paid plan.
| AyeWatch Pro | Hexowatch Plus | |
|---|---|---|
| Monthly price | From $9 | $55 |
| AI judgment of each change | Yes | Yes |
| Slack, Discord, webhooks, API | Yes | Yes |
| MCP server | Yes | Yes |
| Watches the open web and social media | Yes | No, pages and feeds only |
| Summary with each alert | Yes | AI change analysis |
On AyeWatch the same features start on the entry paid plan, so a small team does not have to jump to a $55 tier to get Slack, webhooks or AI judgment. You write one plain-English rule per monitor, and each alert arrives as a short summary with the source link.
The bigger difference is scope. Hexowatch watches the pages and feeds you point it at. AyeWatch does that, and it can also follow a topic like "competitors in expense management raising money or changing pricing" across more than a billion sources, plus accounts on X, Reddit, YouTube, LinkedIn, Instagram and TikTok. For a founder, that is the difference between knowing a rival edited a page and knowing they announced something.
A worked example
Say you want to track five competitors: their pricing pages, their changelogs, and any news about them, delivered to Slack.
- Hexowatch: ten page watches fit on Personal, but Slack does not. You need Plus at $55 a month. News coverage needs a watch on each site you expect it to appear on.
- AyeWatch: one webpage monitor for the five pricing pages, one for the changelogs, and one topic monitor for news about all five, on Pro at $9 a month with Slack included.
When Hexowatch is worth the money
Pay for Hexowatch if you need checks every few minutes on many pages, several seats with shared watches, residential proxies for sites that block bots, or watch types AyeWatch does not have, such as uptime, WHOIS and tech stack. Scale's 400 watches and 10 users suit agencies running large lists for clients.
Bottom line
Hexowatch's real price for a team is $55 a month. AyeWatch covers the same team alerts from $9 and adds the web outside your watch list. Founders can compare AyeWatch plans and start on the free preview before committing. For other options in the category, see the Hexowatch alternatives roundup.
Frequently asked questions
How much does Hexowatch cost?
Personal is $15 a month, Plus $55 and Scale $190. Billed yearly they work out to $10.50, $38.50 and $133 a month.
Does Hexowatch charge by usage?
Yes. Each plan has a monthly token allowance, and checks, proxy visits and AI analysis use tokens. Unused tokens do not roll over.
Is there a cheaper Hexowatch alternative for teams?
AyeWatch Pro is $9 a month with Slack, Discord, email, webhooks and the REST API included.
