Brand24 pricing in 2026, and what founders pay elsewhere

Brand24 pricing is one of the few in social listening that is fully public, which makes it easy to do the math before you sign. The short version: the cheapest plan is $199 a month on annual billing, and you pay mainly for keywords. For a founder or operator watching a brand, two or three competitors and a market, that math adds up fast. This breakdown goes plan by plan, works out the cost per keyword, and compares it with an alerting tool built for that job.

The plans, as listed on Brand24's site

All figures are from Brand24's pricing page, checked in October 2026.

There is a 14-day free trial and no free plan. The API is a separate $149 fee.

Cost per keyword

Divide the annual-billing price by the keyword allowance and the pattern is clear:

• Individual: about $66 per keyword per month.
• Team: about $43.
• Pro: about $33.
• Business: about $24.

The price per keyword falls as you go up, but the floor is high. And a keyword is a narrow unit. Your company name, its common misspelling and your product name are three keywords, which fills the Individual plan before you add a single competitor.

What the money buys

To be fair, Brand24 is not just a mention counter. Every plan includes AI sentiment analysis. Higher plans add event detection, an AI brand assistant and AI insights. You get reach and engagement tracking, influencer analysis, a presence score, advertising value equivalency, demographics, storm alerts, and reports in PDF, Excel and PowerPoint, with white-labelling. From Team up, users are unlimited.

If your team presents brand health to a board or to clients every month, much of that is the point.

The question for founders

Most early-stage operators do not need a sentiment chart. They need to know when something happens: a competitor changes its pricing, a big customer is mentioned in the news, a Reddit thread compares them with a rival, a regulator updates a page. That is an alerting job, and it can be priced very differently.

A cheaper alternative: AyeWatch

AyeWatch is the better fit for that job. A monitor is a plain-English description rather than a keyword, so one monitor can cover a company, its nicknames, its product names and what to ignore. AI reads each new item for meaning and alerts you only when it matches, with a short summary and links to the sources. Paid plans start at $9 a month with no contract. The Brand24 comparison on AyeWatch's site sets the two side by side.

At the entry level the gap is large: $9 a month against $199 a month on a yearly commitment.

A worked example

Say you want to watch your own brand, four competitors and one market topic.

• Brand24: six names, before misspellings and product names, means at least the Team plan for 7 keywords. That is $299 a month on annual billing, or $3,588 a year.
• AyeWatch: six monitors, each described in a sentence, such as "news, launches and price changes from Acme; ignore job ads". Misspellings and product names go into the same sentence instead of eating extra keywords. Add the competitors' pricing pages to their monitors and you also hear when a price changes, which Brand24 does not watch.

What you lose is sentiment scoring and the reporting suite. What you gain is a short note each time something you asked about happens, sent to your phone on iOS or Android, email, Slack or Discord.

When Brand24's pricing is worth paying

If you run an agency, sell monthly brand reports, or need many colleagues in the same dashboard, Brand24's unlimited users and white-labelled reports earn their cost. AyeWatch does not do sentiment or reports, and it will not replace that work.

If you only need to hear about what matters, start with AyeWatch's free preview and see how many of your Brand24 keywords turn into a single monitor.