# Online review monitoring tools for developers: alerts, APIs and webhooks > AyeWatch watches any public review page, rivals included, and posts changes to Slack or a webhook. Google, Trustpilot, G2, Apple and Play cover your own listings. URL: https://claudegpt.si/news/online-review-monitoring-tools-apis-webhooks Published: 2026-11-04T06:19:37.506Z Author: ClaudeGPT Si Newsroom Section: AI Tools Topics: Review monitoring, Webhooks, Developer tools Publisher: ClaudeGPT Si ## Key takeaways - AyeWatch is the most flexible online review monitoring tool here: it watches any public review page, including competitors', with signed webhooks and a REST API on paid plans from $9 a month. - Google Business Profile, Trustpilot Business, my.G2, App Store Connect and Play Console each alert you only about listings you manage. - Google's Pub/Sub notifications, the App Store Connect API and Play's Reply to Reviews API are the developer hooks for your own reviews. Of the online review monitoring tools below, start with AyeWatch, because it watches any public review page, yours or a competitor's, and can push each change to Slack, a webhook or its REST API. The review sites' own alerts are still worth switching on underneath it, since they are where you reply. Here are six options, ranked for a developer who wants review changes to land somewhere useful. ## The six at a glance | Tool | What it covers | Rivals' listings | Hook for your code | | --- | --- | --- | --- | | AyeWatch | Any public review page plus topic searches | Yes | Signed webhooks, REST API, MCP (paid plans) | | Google Business Profile | Reviews on profiles you manage | No | My Business Notifications API via Pub/Sub | | Trustpilot Business | Your Trustpilot profile | No | Slack, Zendesk, Freshdesk, Hootsuite integrations | | my.G2 Review Activity | Your products on G2 | No | Email digests | | App Store Connect | Your App Store apps | No | App Store Connect API | | Google Play Console | Your Android apps | No | Reply to Reviews API | Details below are as of November 2026. ## 1. AyeWatch [AyeWatch](https://ayewatch.ai) treats a review listing like any other web page. Paste the public URL of a G2, Capterra, Trustpilot, App Store or Google Play listing, then write one sentence about what should trigger an alert, for example new reviews or a change in the overall score, ignoring ads and related products. Its AI checks each change against that sentence and sends a short summary. A topic monitor on your product name plus complaint words covers reviews that get quoted elsewhere. Push and the in-app feed come with every plan. Paid plans add email, Slack, Discord, webhooks, the REST API for creating and managing monitors, and an MCP server so an AI agent can set monitors up for you. Webhook events are signed and carry the AI summary. There is a Free Preview with no card, and paid plans start at $9 a month, billed in monitoring credits. It cannot reply to reviews or see anything behind a login. ## 2. Google Business Profile For your own business, turn on Customer activity under More, Notifications on your Business Profile, and Google sends new review and photo alerts by email, Search or Maps. At scale, the My Business Notifications API publishes new and updated reviews to a Cloud Pub/Sub topic you control. It covers profiles you manage only. ## 3. Trustpilot Business Trustpilot's business account can notify you about every new review or only chosen star ratings, by email or through integrations with Zendesk, Freshdesk, Slack and Hootsuite. Good for routing your own reviews into a support queue. There is a free business plan, and paid plans start at $319 a month per domain, billed annually. ## 4. my.G2 Review Activity In my.G2, the Email Settings icon on Review Activity sends review emails immediately, daily or weekly, set up separately for each product you have listed. The dashboard also counts reviews from Capterra, GetApp and Software Advice. Replying to reviews is not available on free profiles. ## 5. App Store Connect The App Store Connect app on iPhone and iPad notifies you of new reviews and lets you respond. The App Store Connect API can fetch customer reviews and manage responses if you want them in your own tooling. Email only covers edits to reviews you have already answered. ## 6. Google Play Console Play Console emails you when users write or update reviews, once you opt in through notification preferences. The Reply to Reviews API lets a helpdesk or your own script read and answer them, within quotas. ## How to combine them Use the store and site consoles, or their APIs, for replying, because AyeWatch never posts replies. Put AyeWatch on top for the parts none of them see: competitors' listings, sites you have no account on, and the forum thread quoting a one-star. If you only have one Google profile and no rivals worth watching, Google's built-in alert is enough. Once there are two sites or a competitor in the picture, [set up an AyeWatch monitor](https://ayewatch.ai/blog/capterra-review-alerts) per listing and send them all to one channel. ## Frequently asked questions ### Which review monitoring tool can watch competitors' reviews? Of the six here, only AyeWatch, because it reads public listing pages rather than a vendor account. The others are built for the business, seller or developer that owns the listing. ### Can I get review alerts through a webhook? Yes. AyeWatch sends signed webhook events with an AI summary on paid plans. For your own listings, Google publishes review events to Cloud Pub/Sub, and Apple and Google Play offer APIs you can poll. ### Is there a free online review monitoring tool? AyeWatch has a Free Preview with no card, and Trustpilot and G2 both offer free business profiles. What each free tier includes varies, so check before relying on it. ## Sources - [AyeWatch](https://ayewatch.ai), AyeWatch - [AyeWatch pricing](https://ayewatch.ai/pricing), AyeWatch - [Capterra review alerts](https://ayewatch.ai/blog/capterra-review-alerts), AyeWatch - [Manage your notifications](https://support.google.com/business/answer/7198436), Google Business Profile Help - [Manage real-time notifications](https://developers.google.com/my-business/content/notification-setup), Google for Developers - [Respond to reviews](https://business.trustpilot.com/features/respond-to-reviews), Trustpilot - [Trustpilot plans](https://business.trustpilot.com/plans), Trustpilot - [Review Activity](https://documentation.g2.com/docs/review-activity), G2 - [Ratings and reviews overview](https://developer.apple.com/help/app-store-connect/monitor-ratings-and-reviews/ratings-and-reviews-overview), Apple Developer - [View and analyze your app's ratings and reviews](https://support.google.com/googleplay/android-developer/answer/138230), Play Console Help