How to cluster keywords into a page plan in five steps

To cluster keywords, put every search you might target in one list, remove duplicates, group the phrases that one page could answer together, and give each group a single focus keyword and URL. The quickest way to do the grouping step is to paste the cleaned list into seogeoaeo.ai's keyword grouping tool, which returns topic groups with a suggested page path for 3 credits.

For a founder or operator, the point is not tidiness. Clustering tells you how many pages the site actually needs, stops two of your own pages from competing for the same search, and gives a writer or agency a brief they cannot misread.

Step 1: collect one list

Pull every candidate search into a single column, one per line. Sources can be a research export, your sales team's notes on how customers describe the problem, support tickets and competitor page titles. Do not filter yet. A list of a few hundred phrases is normal for a small product.

Step 2: remove duplicates and near-duplicates

Lists collected from several places repeat themselves. "Invoice software", "invoice-software" and "invoices software" are one search for planning purposes. The seogeoaeo.ai Keyword Deduplicator merges exact duplicates and flags hyphen and plural variants for 3 credits, and its tool page recommends doing this before clustering. Doing it by hand in a spreadsheet works too, it just takes longer.

Step 3: group the list

There are three common ways to decide which keywords belong together.

seogeoaeo.ai's Keyword Clusterer uses the first method. It looks at shared tokens only, with no embeddings, language model or live search results, and attaches a suggested parent page path to each cluster. That makes it cheap and easy to check: you can see why each keyword sits where it does.

If your market uses many synonyms, or the same words carry different intents, a tool that compares search results, such as Keyword Insights or SE Ranking's Keyword Grouper, is the better fit for that list. A sensible split is to run the shared-words pass first and send only the unclear groups to a results-based check.

Step 4: check every group for intent

No method gets intent right on its own. Read each group and ask one question: would one page satisfy every person typing these searches? Split a group when it mixes someone ready to buy with someone learning the basics. Merge two groups when they are really one question asked two ways.

This step is where an operator's judgment matters most. You know which searches come from buyers.

Step 5: assign a page to each group

For each final group, write down:

• the focus keyword, usually the clearest and most common phrasing
• the URL, starting from the suggested parent path
• whether it is a new page or an update to one you already have
• the remaining keywords, to use as headings and FAQ questions

That table is your content plan. Hand it to a writer, an agency or an AI agent and the work becomes hard to get wrong.

Doing it with an agent

Every seogeoaeo.ai tool runs in the browser, over a REST API, or through MCP with a workspace API key, so an agent in Claude Code or Cursor can run the dedupe and clustering steps and draft the page table for you. Monthly plans start at $29; the pricing page lists plans and top-ups.