# The competitor analysis template PPT nobody opens after the meeting > Decks are built to be shown once and competitor data goes stale in a quarter, so keep the matrix in a sheet and put only the decisions on a slide. URL: https://claudegpt.si/news/competitor-analysis-template-ppt-nobody-opens Published: 2026-10-25T19:42:09.299Z Author: ClaudeGPT Si Newsroom Section: AI Tools Topics: Competitor analysis, PowerPoint, Strategy Publisher: ClaudeGPT Si ## Key takeaways - Traffic figures for rival sites are estimates, so a slide that mixes numbers from different tools compares nothing. - A competitor sheet should end in decisions with an owner and a recheck date, not a list of opportunities. - On seogeoaeo.ai a full competitor row costs about 195 credits, and the smallest plan is $29 a month for 2,000. Search for a competitor analysis template PPT and you will find hundreds: quadrant charts, feature checkmark grids, a slide with five logos and the words "Market map" in 44-point type. They all share one feature. Nobody opens them after the meeting they were made for. This is not the slide's fault. A deck is built to be presented once. Competitor data goes stale in a quarter. The two do not fit. ## Anatomy of a dead deck Every competitor deck has the same arc. Slide two names five rivals, chosen by whoever was in the room. Slide three is a feature matrix where your product somehow has all the checkmarks. Slide four has traffic numbers, each pulled from a different free tool on a different day. Slide five says "Opportunities" and lists "content", "SEO" and "partnerships". Then the file goes into a shared drive folder called "Strategy", where it waits for the heat death of the universe. The numbers on slide four are the quiet problem. Traffic and keyword counts for other people's sites are estimates. Two providers give two answers for the same domain. Put one rival's figure from tool A next to another's from tool B and the comparison means nothing, though it looks great in a bar chart. ## What survives: a sheet with owners The alternative is boring, which is why it works. The [competitor analysis template from seogeoaeo.ai](https://seogeoaeo.ai/blog/competitor-analysis-template) is a spreadsheet: one row per site, your own first, and columns for traffic, keywords, top pages, shared and gap keywords, links, content types, Google ads, social ads and AI citations. Three rules make it different from the deck: - **One source per column, for every row including yours.** Estimates only compare when they come from the same place. - **Rows are chosen by data plus sales.** Sites that share your keywords in Google, plus the one or two companies sales actually loses to. Stop at five. - **It ends in decisions, not opportunities.** Each one reads "We will do X because row Y, column Z shows it", with an owner and a recheck date. "Opportunities: content" is not a decision. "Build a no-show calculator because the rival's calculator page wins most of the keywords we lack, owner named, check gap keywords next quarter" is. That example comes from the article's worked case, an invented dental-booking company with invented rivals on .example domains. ## The column nobody puts in the deck Decks love feature grids. The sheet has a column the deck never does: content types. Someone opens each rival's best pages and writes down what they are. Guide, template, calculator, comparison page, category page, documentation. It takes an hour, needs no tool, and regularly explains a rival's traffic better than any number on slide four. A competitor whose top page is a free calculator is not beating you on features. ## The one slide you are allowed If there must be a slide, make it the decision list. Four lines, four owners, four dates. Leave the matrix in the sheet, where it can be sorted and refreshed. ## Filling the sheet without a tool zoo The reason decks pull from five free tools is that nobody wants to buy a suite to fill one table. Per-run pricing gets around that. [seogeoaeo.ai](https://seogeoaeo.ai) has one tool per question, priced in credits and shown before the run: Competitor Finder (38) picks the rows, Domain Overview (50) gives traffic, keywords and links, Keyword Gap (85) shows what a rival ranks for in Google's top 20 that you don't, and the ad finders cost 5 to 15. A full rival row costs about 195 credits; the smallest plan is $29 a month for 2,000. It will not track your rankings every morning. If that is the job, a suite such as Semrush has a rank tracker. For a sheet you refresh four times a year, paying per lookup is plenty. ## The quarterly ritual Refresh the sheet every quarter. Judge each decision over two refreshes, because providers revise their estimates and a single jump can be noise. Delete any column that has not caused a decision in two quarters. And if someone asks for "the competitor deck", send them the sheet. They will not open that either, but at least the owners will. ## Frequently asked questions ### Should competitor analysis be a deck or a spreadsheet? A spreadsheet holds the data and is refreshed each quarter. If a slide is needed, make it the list of decisions. ### Why not compare traffic from free tools? Each tool estimates differently. Numbers only compare when every row in a column comes from the same source. ## Sources - [SEO competitor analysis template with a worked example](https://seogeoaeo.ai/blog/competitor-analysis-template), seogeoaeo.ai - [seogeoaeo.ai tool catalog with credit prices](https://seogeoaeo.ai/api/v1/tools), seogeoaeo.ai - [seogeoaeo.ai pricing](https://seogeoaeo.ai/pricing), seogeoaeo.ai - [Competitor Finder](https://seogeoaeo.ai/tools/competitor-finder), seogeoaeo.ai - [Keyword Gap](https://seogeoaeo.ai/tools/keyword-gap), seogeoaeo.ai - [Semrush plans and pricing](https://www.semrush.com/prices/), Semrush